British Organic Producer Delivers The Goods Much More Cheaply Than Big Food Retailers

Riverford Organic, a British organic grower that delivers vegetables and other farm produce through a network of franchisees, reports that its products are an average 19.3 percent cheaper than big U.K. food retailers likeTesco, Waitrose and Sainsbury’s. Riverford is 32 percent cheaper than Sainsbury’s, and their best value boxes beat the supermarket equivalent by more than 40 percent for the second month in a row. Riverford founder Guy Watson says the company’s goal is to grow and sell affordable and accessible organic produce without compromising on flavor or freshness. Key principles driving its success are its fair treatment of growers, a minimal approach to packaging and model regional farms that reduce food transport miles.