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Kellogg’s Launches Jumbo SNAX, Pushing Cereal-Based Snacks

March 28, 2020: 12:00 AM EST
Kellogg’s is hoping to extend four of its cereals into snacks as ‘Jumbo SNAX’. It has taken four flavors, Froot Loops, Apple Jacks, Corn Pops and Frosted Flakes and is making them available in snackable form. Kellogg’s talks about them as an alternative to popcorn while watching movies or as an ice cream mix-in. Its Frosted Flakes comes as Tiger Paws, paw-shaped cereal bites that have 150 calories and 15 grams of sugar per 1.25-cup serving. The products will be available as single serving packs and a resealable shareable bag. Jumbo SNAX will be available in stores from May with the multi-packs retailing for $5.49 and the multi-serve bags for $4.99.
"Kellogg’s Jumbo SNAX makes cereal snacking even bigger", March 28, 2020
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