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Key Trends That Are Shaping The Evolution Of The Snack Industry In Asia

March 9, 2020: 12:00 AM EST
Several major trends – urbanization, industrialization, cultural expansion – are changing the way Asian consumers, especially Millennials, view snacking and are, in turn, changing the snacks industry. Rising living standards coupled with premiumization, meanwhile, are pushing younger consumers away from the tradition of three meals a day to the more flexible and accessible on-the-go snacking way of life. Other forces transforming the snacking landscape in Asia include: social media’s role in speeding the evolution and introduction of new snacks and flavors; accelerated food and beverage industry response to the demand for snacks that fit a busy yet simplified lifestyle; the rise of healthful, better-for-you, energizing snacks; and the emergence of “mindful snacking” that emphasizes sustainability, and ethical sourcing and production. 
"Asian Millennials have evolved and so has snacking", March 09, 2020, via BakeryAndSnacks.com, © BakeryAndSnacks.com
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