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Company Launches Premium Protein Powder Based On Water Lentils

Plant-based nutrition company Clean Machine has launched what it calls a “new superfood” protein powder based on protein-rich water lentils. Dubbed Clean Green Protein, the product contains Lentein and is rich in vitamins, minerals, antioxidants, polyphenols, omega 3 fatty acids, and fiber. A 1.6-pound tub with 20 servings and a vanilla chai flavor has an MSRP of $59.99 and is third-party certified vegan, non-GMO, dairy free, and gluten free.  [ Image credit: © Clean Machine  ]

"Clean Machine Celebrates the Exclusive Launch Of Lentein, Higher In Nutrients And Protein Than Any Plant Ever Discovered", News release, Clean Machine, September 17, 2017

Attitudes Toward Natural, Organic Foods Drive Industry Evolution

At least half of American adults – and three-fourths of natural food shoppers – believe that organic fruits and vegetables are more nutritious, healthier, and better tasting than conventional produce, according to Packaged Facts. These attitudes are the key reason that retail sales of natural and organic foods in the U.S. grew at a CAGR of seven percent from 2012 to 2016. Growth should reach double digits over the next four years, “far outpacing sales growth for groceries and consumables overall.” The demand for organic and natural foods has caused a shift in the industry. They are now found in most supermarkets, making them major competitors of natural food stores and chains. [ Image credit: ©  Hawaii Aloha Travel ]

"Organic Food Trends Broadening the Competitive Fray for Natural Grocers", PR Newswire, September 07, 2017

Non-GMO Certification Is Mostly Meaningless, But Could Harm Farmers Globally

Mondelez International, whose Nabisco unit produces Triscuit snack crackers, is so far unfazed by the huge social media backlash that greeted its announcement regarding certification by the Non-GMO project. Applied across the entire line of Triscuit products, the certification was termed “pandering to ignorance and fear” by critics. A Forbes contributor took the criticism further, panning the Non-GMO Project itself for failure to say anything meaningful about a product or its ingredients on their labels, including whether it is healthful, environmentally sound, or whether the workers and farmers who produced it had good working conditions. “Slapping a no-GMOs claim on a product might be an easy way to capitalize on a popular trend,” she ...  More

"Stop 'Pandering To Ignorance And Fear': Consumers Speak Out Against Triscuit's Non-GMO Label", Forbes, September 06, 2017

Dairy Organization Lambastes Deceptive, Fear-Based Food Labeling

The National Milk Producers Federation has called for an end to label claims such as “GMO free” because they represent "deceptive labels and fear-based marketing” that damages consumer trust and jeopardizes “safe, sustainable farming practices.” The fear-based label problem encompasses genetically modified organism products, synthetic animal-growth hormones, and high fructose corn syrup, according to the NMPF. The campaign’s website,, targets yogurt maker Dannon for advertising non-GMO ingredients and Dean Foods for a "No GMOs" label on TruMoo chocolate milk. [ Image credit: © Straus Family Creamery  ]

"Dairy Farmers Seek End to 'Fear-Based' Food Labeling", Journal Sentinel, September 05, 2017

Contrary To Lawsuit Allegations, USDA Is Studying QR Codes As Food Labels

The Center for Food Safety recently filed a federal lawsuit alleging that USDA missed a congressionally-mandated deadline of July 29 to study the “potential technological challenges” facing consumers who have to use electronic or digital disclosure methods, like QR codes, to research food ingredients. However, the agency actually is reviewing a feasibility study on that issue, a USDA spokesman said. The lawsuit says such a study is needed to help draft the National Bioengineered Food Disclosure standard because food companies should label packages with clear ingredient lists, including especially GMO information. [ Image credit: © Wikimedia  ]

"USDA Reviewing Feasibility Study for Using QR Codes to Disclose GMOs Ahead of New Labeling Law",, August 31, 2017

Company Extends Its Line Of Antibiotics-Free Deli Meats

Deli meat producer Columbus Craft Meats has added three new varieties of salami to its line of pre-sliced uncured antibiotics-free lunch meats. The company cited industry data indicating that antibiotics-free pre-packaged deli meat is growing at a rate four times faster than conventional pre-packaged deli meat. New products added to its uncured line include Italian dry salami, genoa salami, and pepperoni. The products also contain no added nitrates or nitrites. [ Image credit: © Columbus Craft Meats  ]

"Columbus Craft Meats Builds On Its Momentum With The Launch Of New Uncured, Antibiotic-Free Salami Line", News release, Columbus Craft Meats, August 31, 2017

Foodservice Baked Goods Supplier Bans 150 Dubious Ingredients

N.J.-based based foodservice baker Bridor’s new “clean label program” bans 150 ingredients from its European-style croissants, pastries, savory bistro items and breads. The company, which serves the foodservice and retail markets, said the ban covers artificial colors and flavors, preservatives, artificial sweeteners, bleached flour, high fructose corn syrup and hydrogenated or partially hydrogenated fats. Bridor said the program affects 200 products and could encompass 300 by the end of the year. [ Image credit: © Bridor  ]

"Bridor Launches Clean Label Program For More Than 200 Items", The Shelby Report, August 30, 2017

McDonald’s To Work Toward Antibiotics-Free Meat

McDonald's announced it will phase out use cattle and pigs raised with antibiotics important to human medicine. It has already begun phasing out antibiotics-raised chickens in its 14,000 U.S. restaurants and the 36,000 locations globally. Meat suppliers in the McDonald’s supply chain will still be allowed to use ionophores antibiotics because they are not used to treat humans. [ Image credit: © Union of Concerned Scientists  ]

"McDonald’s Vows to Serve More Antibiotic-Free Meat, Targeting Beef and Pork", Chicago Tribune, August 23, 2017

Products & Brands  

Stevia Increasingly Finds Its Way Into Big Food’s Reformulations

Consumers concerned about obesity and diabetes are more attentive to healthful dietary and fitness regimens. The trend, along with a spate of governmental levies on sugar, has inspired food and beverage companies to reformulate products. Among the new ingredients being used is the natural low-calorie sweetener stevia. Since 2012, new food with stevia has increased 57 percent; drinks are up 161 percent. In the second quarter of 2017, new product launches using stevia rose 13 percent year on year, researcher Mintel found. It was widely used in new carbonated soft drinks and juices, which represented nine percent of worldwide launches containing stevia in that period. Big suppliers using the ingredient include Coca-Cola, Danone, Kraft Heinz, ...  More

"War on sugar drives continuing growth for stevia lines", The Grocer, September 09, 2017

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