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UK Govt Launches Obesity Campaign

November 11, 2008: 07:47 PM EST
More than 12,000 grassroots organizations, including the British Heart Foundation and the Fitness Industry Association, have signed up to the UK government’s $413 million anti-obesity Change4Life initiative. Companies including Kellogg's, ITV, Asda, Tesco and PepsiCo have also signed up. The drive to tackle obesity includes price cuts on healthy food from Tesco and Adsa, a national health campaign on ITV, and Pepsi stars featuring in fitness advertisements. The government is also in talks with companies including BSkyB, Kraft and Unilever about joining the initiative, working through the Advertising Association. Health secretary Alan Johnson says the aim is to “create a lifestyle revolution that will help families to eat well, move more and live longer”.
Mark Sweney, "Government Unveils Details of £275m Anti-Obesity Push", November 11, 2008, © Guardian News and Media Limited 2008
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Optiva Gets Heart Health Tick

November 10, 2008: 07:29 PM EST
Kellogg has gained the endorsement of UK cholesterol charity Heart UK for its Optiva cereal brand. It plans to spend $1.71 million on a UK marketing campaign to gain a larger share of the market, and has introduced a new variety, containing oat flakes, hazelnuts and almonds. Kellogg has invested $30 million in the brand since it was launched in August 2006. Optiva is available in Sainsbury's and Morrisons in the UK, and is targeted at the aging population increasingly concerned about cholesterol and heart health.
"UK: Kellogg, Heart Charity in Optivita Push", November 10, 2008, © just-food.com
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Halt Called to Vitamin E and Selenium Supplements Trial, Possible Risk

October 28, 2008: 05:47 PM EST
Vitamin E and selenium do not prevent prostate cancer and may in fact pose a risk to users, forcing the government to stop part of a major study. The SELECT trial involved more than 35,000 men age 50 and older taking one or both supplements or dummy pills. Early data show that slightly more people taking vitamin E alone were getting prostate cancer, and slightly more users of selenium on its own were getting diabetes. The National Cancer Institute says that the link could be coincidental and that there’s no proof there is a risk from the supplements. Previous smaller studies have suggested the two supplements could be beneficial. The men’s health will be tracked for a further three years.
"Study: Supplements Useless for Prostate Cancer", MSNBC, October 28, 2008, © The Associated Press
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