A Disturbing Message For Big Food From Millennials

Millennials are a key demographic for food manufacturers, because they will comprise a bigger proportion of the American population as older generations decline. Unfortunately, Millennials are much more suspicious of Big Food than older generations, and wish companies would be more transparent about product ingredients. Until they do, Mintel reports, Millennials will increasingly bypass grocery aisles stacked with processed foods. Forty-three percent said they don’t trust food manufacturers like General Mills, PepsiCo and Kraft Heinz. Only 18 percent of older adults are that mistrustful. Millennials make more trips to the grocery store, a fact that is probably associated with their desire to buy fresher, rather than longer shelf-life, foods.