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A New Lease On Life For Carb-Rich Pasta

May 11, 2016: 12:00 AM EST
Nielsen has found that the popularity of pasta is once again on the rise. Sales, which have declined steadily for years, increased 2.9 percent in the year that ended in early April. Google  Internet search data confirm that interest in pasta ticked upward in 2015 as users are “experimenting with new recipes and sauces that can be prepared at home or picked up at the grocery store.” Google also noted that online searchers want to understand the differences between “certain types of pasta and their accompanying sauces.” U.S. sales of rigatoni and other “short-cut pastas” grew by 3.6 percent in the past year, according to Nielsen, and Google proclaimed it’s time for marketers “to refocus their attention on pasta.”
Venessa Wong, "Pasta Is Making A Comeback, Sales Rise After Years Of Decline", BuzzFeed News, May 11, 2016, © BuzzFeed, Inc
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