Ads For Naked Juice Are Clothed In Misleading Statements, Lawsuit Alleges

The nonprofit Center for Science in the Public Interest has joined with a New York law firm to sue PepsiCo in federal court for false and misleading advertising for their healthful juice line, Naked Juice. According to CSPI, Naked Juices says its products are packed with acai berry, blueberries, kale, and mango, but actually contain mostly cheap, nutrient-poor apple jor other juice. The company also claims on labels and in advertising that the juices contain “no added sugar,” implying that they are low in sugar. In fact, however, they are high in sugar, and PepsiCo does not tell consumers that the beverages are “not a low-calorie food” as the FDA requires. A 15 oz. bottle of Kale Blazer has eight teaspoons of sugar, mostly from orange and apple juice.