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Advanced Analytics Platform Helps Paper Boat Meet Flavor Preferences In Four Indian States

October 15, 2018: 12:00 AM EST
Indian beverage maker Paper Boat serves a wide array of tastes and preferences in the four states in which it operates. Some like their buttermilk laced with curry, others like it with green chili or ginger. To determine these preferences, and customize the product line, Paper Boat owner Hector beverages is applying a proprietary customer feedback analytics platform to survey customers on a large scale on WhatsApp. Most recipe modifications are made after receiving customer feedback at scale. The technology allows the company to tailor its 11 products into 48 SKUs targeting different regional flavor preferences. For festivity-based seasonal products, customization of recipes can expand the line to 60 SKUs, “often done on computers and takes 2-3 minutes.”
Anand J, "How beverages maker Paper Boat is using analytics to personalize consumer tastes", TechCircle, October 15, 2018, © Vccircle.com
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