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Amateur Baker Creates Successful Business Based On Protein-Rich, Gluten-Free Muffins

July 30, 2013: 12:00 AM EST
A muscular, tattooed amateur baker who wanted to create tasty, protein-rich, gluten-free muffins without the chalky texture may have succeeded beyond all expectations. After testing his muffins, cupcakes and macaroons on family and friends – all of whom immediately asked for more – he began offering his products on Instagram, and getting orders. Dubbed “Manbake Beefcakes”, the products – including coconut almond fudge muffins – were sold at $5 for a bag of three at farmers markets, labeled vegetarian, gluten-free, carb conscious and “pre- and post-workout”. Seth Lagana and his girlfriend/partner recently convinced the Las Vegas Athletic Club to sell their  baked goods, a positive step on the road to financial success.
Adrienne Packer, "Manbake Beefcakes offers healthy option for Las Vegas' sweet tooth", Las Vegas Business Press, July 30, 2013, © Stephens Media LLC
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