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Ancient Grains Find A Modern Audience In U.S.

January 3, 2018: 12:00 AM EST
Today’s health-conscious consumers have taken foods considered staples in ancient civilizations – grains like quinoa, amaranth, farro, and spelt – and made them new again. Industry data show that case shipments to U.S. foodservices rose by double-digit rates compared to processed wheat grains. Shipments of highly popular quinoa rose 18.5 percent in the 12 months that ended in October 2017 compared to a year ago. Shipments of spelt and farro also increased by double digits. Consumers are turning to ancient grains because they are richer in protein, fiber, and vitamins than modern grains. But the increasing popularity among foodservice operators is also due to the fact that chefs appreciate their unique flavors.  [Image Credit: © Bob's Red Mill ]
Kim McLynn, "Everything Ancient is New Again: Case Shipments of Ancient Grains to Foodservice Outlets Increased by Double-Digits", The NPD Group, January 03, 2018, © The NPD Group, Inc.
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