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Arla Enters Iced Coffee/High-Protein RTD Market With Whey Product

November 29, 2016: 12:00 AM EST
Danish food ingredients company Arla has introduced a whey-based iced coffee that delivers 20 grams of protein per 350-ml (12 ounce) serving. Arla is pitching the drink to “busy urban consumers” looking to build or maintain muscle mass. The product contains calcium and phosphorous from milk minerals, and caffeine, equivalent to two cups of espresso, from coffee beans. Iced coffee RTDs and protein-rich drinks are a hot item these days. One market researcher reported that the CAGR of iced coffee RTDs was 8.4 percent from 2012 to 2015; the CAGR of high-protein beverages in the same period was 34 percent.
"Arla Launches Protein Iced Coffee", The Food & Drink Innovation Network, November 29, 2016, © Food & Drink Innovation Network
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