As Fresh Produce Prices Climb, Canadian Shoppers Flock To Frozen Food Aisles

Canadian grocery shoppers are spending more time, and money, in the frozen food section of their supermarkets, thanks to a falling Canadian dollar and rising fresh produce prices. The result is an impressive 3.5 percent increase ($188 million) in sales over last year. Frozen produce is selling especially well, with fruit sales up 11 percent and vegetables up eight percent. Frozen produce, according to Nielsen, is a way to eat more healthful foods without having to worry about waste. Also selling well in this era of limited free time and more convenience are frozen (family size) dinners and premade meat patties. Sales of these items have increased two percent and 18 percent, respectively.