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Asians Can Now Afford Protein, But Are Also Choosing Wheat Over Rice

January 15, 2016: 12:00 AM EST
Increasingly prosperous China has begun to satisfy its repressed demand for protein, mainly in the form of pork. In India, the price of the legume Dal, a major source of protein along with milk, has quadrupled in the last decade. But what might be called a sinister dietary trend is also taking hold in Asia. In the area of carbohydrates, consumer preferences are shifting away from rice toward wheat-based products like white bread. Nutritionists fret over the shift, as do healthcare providers who are already seeing the adverse results in increased numbers of obese patients and rising healthcare costs. They are also seeing a rise in the value of their stocks.
Andy Mukherjee, "Asia's High-Risk Diet", Bloomberg Gadfly, January 15, 2016, © Bloomberg L.P.
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