Asia’s Gen Z Consumers Want Health Benefits, Exotic Flavors

September 5, 2019: 12:00 AM EST

Health-conscious Generation Z consumers in the Asia-Pacific region not only want natural health benefits from their beverages, they are also looking for new and “exotic” flavors and are willing to experiment. Research firm GlobalData says Asian-inspired infused beverages containing matcha, ginseng and guarana are “at the forefront of consumers' product purchase decision-making.” Brands hoping to tap into Asia's rapidly-developing markets are using combinations of "unique flavors and healthy ingredients" to sell soft drinks. An example is Suntory Beverage & Food's experiment with its Goodmood brand, a “water plus” drink with yogurt. The company is rolling it out across Asia, with well-received launches in Indonesia, Thailand, and Vietnam. Coca-Cola, meanwhile, has launched its Authentic Tea House range in six Asian markets, with more planned next year. The RTD teas contain no sugar, additives or preservatives; variants include Ayataka Japanese Green Tea, Da Hong Pao Oolong Tea. and Chrysanthemum Tea.[Image Credit: © SUNTORY PEPSICO BEVERAGE (THAILAND) CO., LTD.]

Lucy Britner, "Why Gen Z's interest in health & wellness should boost soft drinks innovation around Asian ingredients - Comment", Just-drinks.com, September 05, 2019, © Just-drinks.com

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