Attitudes Toward Natural, Organic Foods Drive Industry Evolution

At least half of American adults – and three-fourths of natural food shoppers – believe that organic fruits and vegetables are more nutritious, healthier, and better tasting than conventional produce, according to Packaged Facts. These attitudes are the key reason that retail sales of natural and organic foods in the U.S. grew at a CAGR of seven percent from 2012 to 2016. Growth should reach double digits over the next four years, “far outpacing sales growth for groceries and consumables overall.” The demand for organic and natural foods has caused a shift in the industry. They are now found in most supermarkets, making them major competitors of natural food stores and chains. [Image Credit: ©   Hawaii Aloha Travel]