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Australian Government Works With Breakfast Cereal Makers To Polish Cereal’s Image

August 10, 2012: 12:00 AM EST
To counter the apparently tarnished image of breakfast cereals among Australians, the country’s food agency has established a forum comprising six leading breakfast cereal manufacturers to improve consumer understanding of breakfast cereals by emphasizing benefits, engaging in “positive dialogue,” and correcting misinformation. All of the forum members – Carman's Fine Foods, Freedom Foods, Kellogg Australia, Nestle Australia, Popina Foods and Sanitarium – manufacture locally and rely almost exclusively on Australian grown grain. The breakfast cereal industry in Australia employs 3,000 people and accounts for about $1.2 billion in anual retail sales.
"A new chapter for breakfast cereals", Australian Food & Grocery Council, August 10, 2012, © Australian Food & Grocery Council
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