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Baked Goods Volumes Stagnant, Held Back By Bread

August 16, 2015: 12:00 AM EST
The value of the global baked goods market continues to grow, though volume is stagnant, thanks to bread’s “lackluster performance,” according to Euromonitor. Buoying baked goods generally are smaller categories such dessert mixes and frozen baked items. The global market will reach $339 billion in value this year, a five percent growth rate. The researcher notes that snack products such as cakes and pastries are showing healthy growth. But, a global shift in consumer tastes from carbs to protein-rich foods “does not bode well for packaged baked goods manufacturers” who are fighting to stay profitable as retailer space consolidates further.
Pinar Hosafci, "What's New in Baked Goods in 2015?", Report, Euromonitor International, August 16, 2015, © Euromonitor International
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