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Bakery Companies Take Note: The Kids Home Baking Market Awaits You

July 14, 2014: 12:00 AM EST
The home baking trend presents a global marketing opportunity for the bakery industry, according to researcher Innova. Especially intriguing are healthy home baking packages targeted at children, who represent a “whole new world of new young chefs that want to do things at home”. Boys are just as interested as girls, according to analyst Lu Ann Williams, and the market stretches around the world. Besides the traditional pies and syrups, kids will be receptive to fruit fillings, mousses and dried fruits for toppings. And, she advised, engaging interactive marketing campaigns – e.g., a YouTube channel where kids can upload their baking videos – are a must.
Kacey Culliney, "Healthy home baking for kids could boom, says Innova Market Insights", FoodNavigator.com, July 14, 2014, © William Reed Business Media SAS
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