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Bakery’s “Breaking Bread” Tour Hopes To Spur More Family Meals

July 29, 2015: 12:00 AM EST
A consumer survey conducted by a California artisanal bread bakery finds that a large majority (92 percent) of Americans say eating a quality meal – “breaking bread” – with friends and family is a great way to stay connected in an era of “on-the-go” lifestyles. Only a third say they eat dinner at a table with family without distractions. La Brea Bakery hopes to reverse that trend by introducing “top-of-the-line artisan creations” in several U.S. cities this summer. The idea is to present fresh recipe ideas for families and provide “opportunities to connect over bread.” The Cross-Country Breaking Bread Food Truck Tour will stop at various community events and grocery stores in eight cities, providing samples of La Brea breads and other foods, along with special offers.
"New Survey Reveals Americans Want To Spend Quality Time Together Over A Good Meal", News release, La Brea Bakery, July 29, 2015, © La Brea Bakery
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