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Baking In The U.K. No Longer Just A Woman’s Thing

July 31, 2012: 12:00 AM EST
A trend born in Great Britain should gladden the hearts of the baking industry: a U.K. trade magazine reports that a growing number of males are taking up baking in their homes, thanks perhaps to the popularity of baking shows on TV. Baking suppliers are capitalizing on the trend by introducing “more convenient and ‘macho’ products” for the burgeoning market. In the last five years, the home baking market in the U.K. has increased nearly 100 percent, from £376 million to £645 million. According to the report in The Grocer, men like “vigorous baking activities like bread making as well as scones and pies.”
Bianca London, "Baking for boys: Number of ‘macho’ men baking on the rise following the success of The Great British bake Off", Daily Mail, July 31, 2012, © Associated Newspapers Ltd
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