We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Balancing Act: Fast-Food Restaurants Struggle To Fight Obesity, Keep Customers Happy

November 14, 2013: 12:00 AM EST
America’s fast-food chains are very aware of the need to fight the obesity epidemic – and avoid onerous government involvement in their businesses –  by reducing salt and fat content in their meals. But they’re also aware that customers are not particularly interested in being shocked by sudden, major changes in the flavor of their favorite foods, or by words like “low-sodium” and “diet”. So, restaurant chains experiment. They tweak, a little at a time. They are even working together, sharing ideas for reducing salt, carbs and sugar. But results are mixed. Big Macs – hugely popular calorie bomb sandwiches – are still on the McDonalds menu. And Au Bon Pain recently returned a 550-calorie cinnamon roll to its menu when customers turned their noses up at a reduced-sugar version.
Leslie Patton , "Fast-Food Chains Inch Toward Healthiness", Bloomberg/Businessweek, November 14, 2013, © Bloomberg/Businessweek
Bodily Needs
New Ways of Eating
North America
United States of America
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.