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Bear Squeeze Stakes Future Of Its Ketogenic Meal Powder On Non-GMO Claim

January 25, 2018: 12:00 AM EST
Budding meal replacement company Bear Squeeze is differentiating itself from major competitor Soylent by touting its non-GMO nutrient profile. Billing itself as a “higher-end, cleaner Soylent,” the drinkable ketogenic meal product contains medium-chain triglyceride (MCT) oil, kale, pumpkin seed protein, and probiotics. The ketogenic diet trend is gathering steam – searches have increased steadily on Google since 2016 – as consumers look for products that are low in carbs and high in fats like MCT oil. The California-based company, which raised more than $100,000 on the Indiego funding platform and was a prizewinner at BevNet Live recently, says Bear Squeeze is sold only online and only in bottled powder form for the time being.
Adi Menayang, "‘The Meal Replacement Category is On Fire,’ Says Founder of Ketogenic Beverage Brand Bear Squeeze", FOODnavigator-USA.com, January 25, 2018, © William Reed Business Media Ltd
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