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December 5, 2018: 12:00 AM EST
The predominant trend in the beverage industry in 2019 is meeting consumer demand for products that support mental, physical, and environmental health, according to beverage developer Imbibe. The trend is reflected in the array of ingredients featured in reformulated and newly-developed beverages, including collagen, MCT oil, mushrooms, and functional botanicals. Functional beverages will contain superfood ingredients like turmeric, activated charcoal, matcha, melatonin, and aloe vera. Demand for overall wellness will be seen in product launches that Improve sleep, energy, cognitive function, beauty, weight loss and gut health, and oral or cardiovascular health. Look for more products containing cannabidiol (CBD), as well as more plant-based products, like coffee creamers and “milks.” Color and functionality merge in ingredients like blue algae, beet, matcha, butterfly pea flower tea, and purple tea – all “Instagram-friendly.” Other sub-trends: globally-inspired flavors, interest in textures, and concern for sustainability.
Beth Newhart , "2019 beverage trends: Top predictions for the coming year", Beverage Daily, December 05, 2018, © William Reed Business Media Ltd
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