Big Food Companies Serve The Breakfast-On-The-Go Market With “Healthier” Beverages

Kellogg and General Mills recently introduced breakfast beverages (Breakfast to Go and BFAST shakes, respectively) for the eat-on-the-run crowd, but perhaps more interesting was the news from PepsiCo. Last month the company introduced a caffeine-packed breakfast drink – Mountain Dew Kickstart –  that got a lot of people wondering whether it was a soft drink, an energy drink, or a replacement for orange juice or coffee. It contains some fruit juice (five percent), 92 mg of caffeine and high fructose corn syrup. Unlike the Kellogg and General Mills offerings, Kickstart contains no fiber or protein, but does include vitamin C, niacin and vitamin B6. The beverage is targeted at young buyers of soda and energy drinks.