We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Big Food Companies Serve The Breakfast-On-The-Go Market With “Healthier” Beverages

March 14, 2013: 12:00 AM EST
Kellogg and General Mills recently introduced breakfast beverages (Breakfast to Go and BFAST shakes, respectively) for the eat-on-the-run crowd, but perhaps more interesting was the news from PepsiCo. Last month the company introduced a caffeine-packed breakfast drink – Mountain Dew Kickstart –  that got a lot of people wondering whether it was a soft drink, an energy drink, or a replacement for orange juice or coffee. It contains some fruit juice (five percent), 92 mg of caffeine and high fructose corn syrup. Unlike the Kellogg and General Mills offerings, Kickstart contains no fiber or protein, but does include vitamin C, niacin and vitamin B6. The beverage is targeted at young buyers of soda and energy drinks.
Joanna Cosgrove, "The New Breed of Drinkable Breakfasts", Nutraceuticals World, March 14, 2013, © Rodman Media
Bodily Needs
New Formats
New Products
Carbohydrates & Fibers (sugar, starches)
Proteins, non-dairy
North America
United States of America
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.