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Big Food Suffers As Shoppers Seek Healthier, Or Cheaper Processed, Eats

May 2, 2015: 12:00 AM EST
Processed food is taking a beating in the U.S., as are its makers, thanks to pressure from policymakers, “real food” advocates, and fussier, more price-conscious, consumers. Shoppers are growing more disenchanted with Kraft macaroni and cheese, McDonald’s burgers and fries, and other former staples of the American diet. The result is tough times for food makers. Last month Kraft announced it was removing the orangey food dye from its mac and cheese, then reported stagnant sales and a 16 percent drop in profit. McDonald’s hired a new CEO to fix its falling sales, but the bleeding continues. To make matters worse, consumers who don’t care about the ingredients are switching to store brands of processed foods to save money.
"Slimming down", The Economist, May 02, 2015, © The Economist Newspaper Limited
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