Big Growth In Consumption Of Tea, Bottled Water Over Last Five Years

Consumption of bottled water and tea represented 55 percent of overall beverage market growth between 2008 and 2013, according to food and drink industry consultant Zenith International. Tea consumption grew by 62 billion liters, the largest of the 24 beverage categories in 72 countries. Bottled water consumption increased by 83 billion liters. Volume consumption of milk grew by 20 billion liters; coffee grew by 16 billion liters. The company noted that carbonates have slipped behind milk, and coffee has overtaken beer. Another notable trend: “a huge increase” in beverage choices, with more flavors, blends, packs, sweeteners, outlets and delivery options.