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Big Upper Midwest Food Distributor SpartanNash “Cleans Up” Its House Brands

March 13, 2019: 12:00 AM EST
Fortune 400 food distributor SpartanNash, which operates a chain of retail grocery stores in the upper Midwest and serves U.S military commissaries, is responding to customer preferences by accelerating a program to simplify private brand product ingredients and provide more transparency. “Our store guests are looking for healthier food options, clean labels and ‘free from’ formats when shopping at their local grocery store or putting food on the table," a spokesman said. In response, SpartanNash has reformulated or redesigned packaging for more than 425 products in its Our Family and Open Acres private labels since last year, removing synthetic colors, MSG, and other ingredients. Another 175 products will be added to the initiative during 2019. According to the company, the program focuses on providing customers with simpler products, shorter ingredient lists, and clean, easy-to-read labels. [Image Credit: © SpartanNash Company]
Russell Redman , "SpartanNash comes ‘clean’ with private brands", Supermarket News, March 13, 2019, © Informa USA, Inc.
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