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Blueberries Gaining Ground On Competitor Snack Fruits Strawberries, Cherries, Grapes

April 12, 2014: 12:00 AM EST
Euromonitor says that though grapes remain the most popular berry for snacking – they outsold cranberries/blueberries by 30 to one (by weight) in 2013 – cranberries/blueberries are catching up quickly. Between 2008 and2013, global fresh grape volume sales rose 14 percent, while cranberries/blueberries sales rose 32 percent. Blueberries especially have blossomed in consumer appeal, thanks to their status as a “super fruit” in terms of nutrients, but also to their simplicity and convenience for snacking. The top five markets driving cranberry/blueberry growth in 2013 were Australia, Russia, the Czech Republic, Slovakia and Venezuela. The U.S., the world’s largest market for cranberries/blueberries, was stagnant thanks to saturation.
Simone Baroke, "Blueberries the Most Dynamic Fruit in 2013", Report, Euromonitor International, April 12, 2014, © Euromonitor International
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