Bread Consumption Declines In UK, With White Bread Dropping Fastest

In general, bread consumption in the UK is declining for the fast few years at around 2 percent each year, according to data from the Federal of Bakers. White bread remains the bestseller bread type in the country; however, it also recorded the biggest decline. FOB director Gordon Polson blames the industry’s promotion of wholemeal bread for the decline in sales of bread, saying marketers failed to tell consumers that “white bread is good for you too.” Not everything is lost, however, the industry just needs to push harder to promote consumer awareness of white bread and its nutritional properties, Polson added.