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Bread Consumption Trends Could Create Political Fallout

June 19, 2014: 12:00 AM EST
Shifting trends in the baked goods Americans buy – whether white bread, whole grain bread, bagels, buns, rolls or tortillas – say a lot about the population, the country and about politics, according to The Washington Post’s Wonkblog. One key indicator is tortilla sales, which a few years ago accounted for 12 percent of industrial bread sales but are now up to 17 percent. The love affair with “wraps” is a sign of America’s growing focus on carbs and weight management. But it also reflects the buying power of America’s fast-growing Hispanic population which, in terms of politics, is significantly left leaning. Another interesting facet of bread politics: the Republican Party may take a hit in contributions if major Republican donor Flowers Foods, maker of Wonder Bread and other brands, continues to be adversely affected by falling white bread sales.  
Roberto A. Ferdman, "What Americas changing bread preferences say about its politics", The Washington Post Wonkblog, June 19, 2014, © The Washington Post
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