British Bakery Enters Breakfast Market With New Line Of Fruit And Fiber Breads

Kingsmill, a unit of Britain’s Allied Bakeries, is unveiling a line of breakfast breads containing fruit and fiber. The new products include a sliced loaf, as well as muffins and bagels, all of which deliver half of the recommended daily intake of whole grain. The company said it will spend about £2.5 million (US$3.95 million) on marketing the new products, its first in the breakfast arena. Allied Bakeries expects the breakfast segment to grow to £18 billion over the next three years, from £7.3 billion in 2011.