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British Bakery Warburtons Forges Plan To Weather Hard Times

July 12, 2012: 05:54 PM EST
The U.K.’s largest retail baker, Warburtons, is tackling the slumping baked goods market head on, by first acknowledging that the familiar “old-fashioned standard sliced white and brown loaves” have declined in popularity. The company has forged a plan for the future that includes diversification of its product line. As a first step, it had unveiled various "sandwich alternatives" such as lean, low-calorie bread slices (“thins”), pitas and wraps created to meet the demand for low-carb meals. It has also launched a line of snacks, including pita chips, and  gluten-free products through retailers and pharmacies.
Tom Bawden , "Baker using its loaf as profits are sliced", Independent, July 12, 2012, © independent.co.uk
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