We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

British Bakery Warburtons Forges Plan To Weather Hard Times

July 12, 2012: 05:54 PM EST
The U.K.’s largest retail baker, Warburtons, is tackling the slumping baked goods market head on, by first acknowledging that the familiar “old-fashioned standard sliced white and brown loaves” have declined in popularity. The company has forged a plan for the future that includes diversification of its product line. As a first step, it had unveiled various "sandwich alternatives" such as lean, low-calorie bread slices (“thins”), pitas and wraps created to meet the demand for low-carb meals. It has also launched a line of snacks, including pita chips, and  gluten-free products through retailers and pharmacies.
Tom Bawden , "Baker using its loaf as profits are sliced", Independent, July 12, 2012, © independent.co.uk
Domains
FOOD TRENDS
Ingredients
Cereals & Bakery
Geographies
Worldwide
EMEA
Europe
United Kingdom
Categories
Companies, Organizations
Market News
Products & Brands
Trends
Developed by Yuri Ingultsov Software Lab.