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British Functional Beverage Brand DRGN Launches Turmeric Soft Drinks

October 18, 2018: 12:00 AM EST
Market researcher Mintel in 2016 named turmeric as a “superfood to watch.”’ The advice was not lost on U.K. beverage brand DRGN, which recently launched a turmeric-infused soft drink that contains vitamins, electrolytes, citrus flavor, and an amino acid to reduce fatigue and aid hydration. The drink also contains ginger, which the company says has antioxidants that support liver function. Each 250 ml DRGN, suitable for vegans, contains 80 calories and no caffeine, artificial flavors, colorings, or sweeteners. The company also pitched the beverage as a “smarter mixer” when paired with spirits.
Jules Scully, "DRGN unveils new functional soft drink with turmeric and vitamins", FoodBev Media, October 18, 2018, © FoodBev Media Ltd
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