Burger Buying At Fast-Casual Restaurants Is Trending Upward

America’s hunger for burgers is fueling growth in the category at fast-casual and other retail outlets, according to market researcher Technomic. But that hunger is evolving and changing, as consumers move from the sub-$1 format. They expect “something extra” when dining out, including burgers with quality ingredients and customer-chosen toppings or specialty preparations. Sixty-four percent say that the ability to customize burger toppings and condiments is important. Ninety-five percent of U.S. consumers say they buy at least one burger a month, while 49 percent said they buy burgers because they have “cravings”.