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Cake Mix Firms Quietly Downsize Their Products, Upsetting Consumers

July 24, 2012: 12:00 AM EST
With the cost of ingredients steadily rising, cake mix companies have joined other food companies in choosing to reduce product size rather than hike prices, and the trend has proven annoying to some consumers. Cake mixes that used to be 18.25 ounces are now either 15.2 or 16.5 ounces. Old, familiar recipes that rely on a certain size cake mix no longer work. Food writer Kathleen Purvis says the changes were made “quietly, with no announcement” by Betty Crocker, Duncan Hines and Pillsbury. But what really irks consumers – according to blogs and Facebook entries –  is that the development was not only quiet, it was “sneaky”: “because stores restock slowly, smaller packages were mixed in with larger ones for a while.”
Kathleen Purvis, "Tempest in a cake mix box", Newsobserver.com, July 24, 2012, © The News & Observer Publishing Company
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