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California Start-Up Sells Protein-Rich Doughnuts

May 26, 2016: 12:00 AM EST
A Silicon Valley start-up that wanted to provide a healthful protein snack in a form other than bars and shakes recently celebrated its first full year of selling protein doughnuts. The Dough Bar’s doughnuts, each containing 11 grams of protein plus other healthful ingredients, are marketed to “elite fitness competitors,” Cross Fit enthusiasts, and doughnut-loving dieters. The doughnuts can be purchased online or at a couple of Max Muscle stores in California. They are baked (not fried), then shipped within days to ensure freshness. Toppings and glazes are individually packaged.
"Protein-Packed Doughnuts: The Dough Bar Marks 1 Year of Ditching the Protein Bar for a Doughnut on June 10th", News release, The Dough Bar, May 26, 2016, © The Dough Bar
New Products
Carbohydrates & Fibers (sugar, starches)
Functional Foods
Proteins, non-dairy
North America
United States of America
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