California Start-Up Sells Protein-Rich Doughnuts

A Silicon Valley start-up that wanted to provide a healthful protein snack in a form other than bars and shakes recently celebrated its first full year of selling protein doughnuts. The Dough Bar’s doughnuts, each containing 11 grams of protein plus other healthful ingredients, are marketed to “elite fitness competitors,” Cross Fit enthusiasts, and doughnut-loving dieters. The doughnuts can be purchased online or at a couple of Max Muscle stores in California. They are baked (not fried), then shipped within days to ensure freshness. Toppings and glazes are individually packaged.