We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Campbell Targets Younger Soup Buyers With New Organic Line

February 5, 2015: 12:00 AM EST
Though Campbell Soup Co. has been selling organic soups under the Wolfgang Puck label for several years, it only recently launched a line of Campbell’s brand organic soups it hopes will attract younger soup buyers and boost soup sales. Six soups, including Chicken Noodle and Creamy Butternut Squash, comprise Campbell’s organic line. According to a Campbell spokesman, the move to create a Campbell brand organic soup line taps into the trend of organic food going mainstream. The company gained expertise in organic products with the acquisition of Wolfgang Puck soups, Bolthouse Farms, and Plum Organics baby food. Campbell’s research shows that 53 percent of Americans between ages 18 and 29 want to include organic foods in their diets.
Annie Gasparro, "Campbell Organic Soups Broaden Push Into Fast-Growing Natural Foods", The Wall Street Journal, February 05, 2015, © Dow Jones & Company, Inc.
Advice & Policy
New Ways of Eating
Natural & Organic
Trend Research & Commentary
North America
United States of America
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.