Campbell’s Builds On Success Of Natural Soups

September 18, 2009: 11:27 AM EST

With the addition of 12 new varieties to its Select Harvest soup line, Campbell Soup Company (Camden, N.J.) now has 50 all-natural soups that contain lower-sodium sea salt, natural chicken and chicken stock, no MSG, and no artificial flavors. Touting the new line as its most successful soup intro in years, Campbell's says its new marketing campaign features print, television and online ads touting wholesome ingredients, great taste and a simpler label. An exec says the soup line is successful because it offers women consumers “ingredients they would find in their own kitchens.”

"Campbell Builds on Success of Select Harvest® Soups with New 100 Percent Natural Varieties", WEBWIRE , September 18, 2009, © WebWire

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