Canadian Craving For Ethnic Foods Represents A Big Market Opportunity For Restaurants

Canadian restaurant chains have yet to take advantage of a growing consumer interest in ethnic foods and flavors, according to market researcher Technomic. A survey of Canadian consumers found that only one in four felt that limited-service and full-service restaurant chains provided a satisfying variety of ethnic offerings. Two-thirds of consumers reported that they consider authenticity of ethnic foods to be important when choosing a restaurant. The dissatisfaction with availability of ethnic offerings on restaurant menus “translates into opportunities for operators to differentiate their menus and gain market share with globally-inspired offerings,” Technomic said.