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Candy Is Dandy Among Americans, Especially Families With Kids

June 10, 2016: 12:00 AM EST
Despite America’s growing interest in eating more healthful foods, the country still has a healthy sweet tooth. Candy sales are surging: during the 52 weeks ended April 30, sales topped $21.5 billion, reflecting a yearly growth rate of two to four percent since 2011 and putting candy third in growth behind new age beverages and salty snacks. Major candy holidays – Easter, Halloween, etc. – account for a lot of those sales (i.e., $3.5 billion). But everyday candy sales hit $18 billion, proving that Americans, especially families with kids, are indeed candy lovers. The biggest buyers are parents of 3-7 year olds (63 percent) and 8-12 year olds (65 percent). Sales drop to 54 percent among teens (13-17).
"America's Sweetest Treat Is Delivering Candy Crushing Growth", Market report, Nielsen, June 10, 2016, © The Nielsen Company
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