Candy Maker Mars Plans To Replace Artificial Colors Across Product Lines

Mars, Incorporated says it will spend the next five years replacing artificial colors in all lines of chocolate, gum, confection, food and beverage brands. The company stresses the move is a response to consumers demanding more natural ingredients, and is not because artificial colors are dangerous. The process will take five years because extensive testing is needed to make sure natural colors are safe and high quality. It will also require collaborating with suppliers to identify ingredients and formulas that meet all legal and regulatory requirements. About 50 brands will be affected.