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Careful Packaging Of High-Protein Foods And Drinks Is Key To Capturing Buyers

March 5, 2014: 12:00 AM EST
A packaging innovation expert advises food companies to take a “holistic” approach to developing and packaging new products targeting consumers looking for high-protein snacks, beverages and food products. A holistic approach can ensure greater product differentiation on the shelf and accelerate the product purchase decision. The approach requires companies to closely examine consumer needs along with channel and supply chain alternatives early in the product development process. It is important to determine consumer purchasing drivers and motivations. With nearly 60 percent of American shoppers considering protein content when buying packaged food or drinks, it's important to remember that “packaging often brings the consumer the deepest brand experience,” says Lisa Baer.
Lisa Baer, "High-protein products: The new American superstars", Packaging World, March 05, 2014, © Summit Media Group, Inc.
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