Clean Label Baking Company Inks Deal With Southern Calif. Grocery Chain

A Los Angeles-based start-up baking company announced a deal with California grocery chain Gelson’s to stock its line of USDA-certified organic, non-GMO baking kits and mixes. Foodstirs, co-founded by three women, including actress Sarah Michelle Gellar, uses cane sugar, Equal Exchange fair trade cocoa and chocolate chips, organic pastry flour, organic unbleached wheat flour, and dye-free sprinkles. The baking kits and mixes feature cake pops, cupcakes, sugar cookies, brownies, chocolate chip cookies and vanilla cake. Baking kits ($17.99) contain 12 to 20 servings, while the baking mixes ($5.99) serve 12 to 16.