Coca-Cola China Invests In Local Premium Yogurt Maker

Coca-Cola China has invested in Beijing LePur, a marketer of healthful high-end consumer foods such as Greek yogurt and cereal. The companies will collaborate on new product development, digital innovation, and brand incubation. Fast-growing LePur has used the Internet and e-commerce to build sales of higher-priced products that meet the growing consumer demand for health and well-being. Coca-Cola China President Curt Ferguson said the investment in LePur will accelerate its move toward becoming “a total beverage company" while contributing to innovation and to the development of the Chinese beverage industry.