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Coca-Cola Crowdsourcing Project Seeks Alternative Plant-Based Sweeteners

August 3, 2017: 12:00 AM EST
Searching for “newer, better ingredients,” Coca-Cola has launched two crowdsourcing initiatives to enlist the help of individuals and scientists in finding an effective sweetener other than currently used stevia and monk fruit.
Jay Moye, "Coca-Cola Launches Crowdsourcing Challenges to Find Next-Generation Sweetener Innovations", News release, The Coca-Cola Company, August 03, 2017, © The Coca-Cola Company
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