Coca-Cola Wants You To Know: Aspartame Is A Safe Artificial Sweetener

High-intensity artificial sweeteners are safe to use instead of sugar, according to the Coca-Cola company, which has launched an ad campaign in print media to convey that message to consumers. Sales of Diet Coke fell three percent in 2012 compared with a one percent drop for regular Coke, because of some negative scientific reports. The company is focusing specifically on aspartame, which is used in its diet beverages. Citing more than 200 studies conducted over four decades, the company says aspartame is a safe, high-quality alternative to sugar that is beneficial for people who need to manage their calories.