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Coconut Is Hot Now, But Some Predict It Will Go The Way Of Other Food Fads

March 27, 2017: 12:00 AM EST
Coconut has undergone a complete makeover in recent years in the eyes of consumers. They no longer worry about the fat content and, in fact, now believe it to be a healthful ingredient in many foods and beverages, including water, milk, flour, yogurt, oil and snacks. Coconut sugar has a lower glycemic index than ordinary sugar, so blood sugar spikes less when it is consumed. Coconut-containing product launches increased an average of 21 percent a year since 2012. But some industry observers say coconut will suffer the same fate as other food fads – remember kale and broccoli rabe? “It’s going to wane,” says one food consultant. “I don’t think everything coconut is tasty.” [ Image credit: © Wikimedia Commons  ]
Anne Marie Chaker, "There Is Coconut Everywhere", The Wall Street Journal, March 27, 2017, © Dow Jones & Company, Inc.
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