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Coconut Spills Over The Water Category Into Other Products

June 21, 2013: 12:00 AM EST
Market researcher Innova says 21 percent more products contained coconut or coconut flavor in 2012 than in 2011, an indication that coconut has spilled over into other categories besides water. That includes frozen novelties – e.g., Nestlé Dreyer’s non-dairy, non-fat pops available in banana and pineapple flavors – and sports drink mixes. To capture attention in a saturated market, sports drinks mixes containing potassium-rich coconut also offer some extras, like pulp and probiotics, as well as different formats and flavors. Coconut water, meanwhile, is being used in vodka cocktails, whipped toppings and smoothies for kids.
Monica Watrous, "Slideshow: Coconut water gets a refresh", Food Business News, June 21, 2013, © SOSLAND PUBLISHING CO
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