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“Coffee Cookie” Provides A Morning Buzz Without The Liquid

June 29, 2012: 07:32 PM EST
A former New York commodities broker with a taste for the morning caffeine jolt is making and marketing cookies nationally that feature an unusual ingredient – caffeine. Dubbed “Buzz Strong’s Real Coffee Cookie,” Carl Weisberg’s creation is based on a “coffee cookie” he happened upon in a hospital bakery in 1998 that “didn’t taste good.” With help from a local bakery, Weisberg and his wife came up with a new recipe that includes Belgian-style white and dark chocolate chips, vanilla from Tahiti, and coffee from Brazil. About 80 percent of the company’s revenues, however, comes from a version of the cookie that contains no caffeine and is sold mainly in schools.
Nancy Pasternack, "Yuba City coffee cookies attracting buzz near and far", Appealdemocrat.com, June 29, 2012, © Freedom Communications
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